Youth make up one of the most lucrative consumer segments in the world. It is estimated that, in less than five years, Millennials will have $3.39 trillion in purchasing power. Their successors, Gen Z, will have even more power, as they will become the largest consumer group worldwide.
With fickle interests, shorter attention spans, and multi-platform preferences, young consumers present a new set of challenges for marketers.
In this presentation, you will explore effective youth communication strategies, improve youth-focused communications plans to inspire brand loyalty, and identify the components of an integrated youth marketing plan.
Learn the difference between a Millennial and Gen Z consumer
Improve communications to foster engagement and loyalty among young consumers
Identify the components of an integrated youth marketing plan