Youth make up one of the most lucrative consumer segments in the world. It is estimated that, in less than five years, Millennials will have $3.39 trillion in purchasing power. Their successors, Gen Z, will have even more power, as they will become the largest consumer group worldwide.

With fickle interests, shorter attention spans, and multi-platform preferences, young consumers present a new set of challenges for marketers.

In this presentation, you will explore effective youth communication strategies, improve youth-focused communications plans to inspire brand loyalty, and identify the components of an integrated youth marketing plan.

Key Takeaways

Learn the difference between a Millennial and Gen Z consumer

Improve communications to foster engagement and loyalty among young consumers

Identify the components of an integrated youth marketing plan


  • The Future of Business
  • Generation Z Explained
  • Millennial Employee Engagement
  • Women in Business