To stay on top of the market, you need to stay current while anticipating future trends. With Baby Boomers retiring and Millennials being the most studied generation to date, market leaders need to turn to the next generation: Generation Z.

 

In less than five years, Gen Z will be the largest group of consumers worldwide with an estimated 30 million young professionals joining the workforce. Unlike their predecessors, however, traditional marketing and career ideals don’t always resonate with this generation. They are fiery, driven, passionate, and determined to carve out their own career paths.

 

In this presentation, you will understand the defining traits of Gen Z, identify effective marketing strategies, and improve communications to inspire brand ambassadors and loyalty among Gen Z.

Key Takeaways

Understand the defining traits of Gen Z and how they affect marketing tactics

Learn where and how Gen Z engage online to boost impressions

Identify effective Gen Z marketing strategies and how to optimize market response

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