A purpose-driven culture is starkly different than the traditional business model. For businesses wanting to remain future ready, however, transforming your workplace culture is a must. 9-in-10 Millennials say they would switch brands to one associated with a social cause, and some studies indicate they would even go as far as to take a pay cut to work for a socially responsible company that aligns with their values. Business is changing. It’s time to look toward the future.

In this workshop, you will discover the key characteristics that young professionals look for in businesses, explore effective millennial communication strategies, and learn how to create the brand purpose and meaningful experience they seek to make your company more future ready.

Key Takeaways

Understand the millennial mindset and how to adapt to shifting workplace values

Explore corporate social responsibility trends and the benefits of employee volunteering

Attract top young talent and transform them into engaged ambassadors of your organization


  • Generation Z Explained
  • Millennial Employee Engagement
  • Women in Business